PORTFOLIO
By Luby
我的⌈精选⌋设计
Selected Projects「哈泰智能」品牌升维案
Brand Elevation关于我的美陈设计
Offline Marketing
Luby
微信 Wechat&Phone
18256030984
邮箱 Email
18226023434@qq.com
1. 拥有8年品牌宣传策划相关工作经验， 行业覆盖多个领域， 具备从零搭建网站、新媒体账号的实操经验， 涵盖微信公众号、抖音、微博等主流平台， 熟悉运营全流程。
2. 参与过全国性及国际性赛事的宣传推广工作， 负责媒体沟通、宣传报道及现场摄影等核心环节， 积累了丰富的大型活动宣传资源和实战经验。
3. 熟练掌握PS、AE、Pr、AI、Au等专业设计与编辑软件， 持有中级摄影证书， 擅长运用单反相机进行高质量摄影创作， 确保宣传素材的专业水准。
4. 精通Office办公软件， 具备出色的方案策划能力， 能够独立提出创新且可行的宣传策略， 拥有较强的沟通协调和谈判技巧， 确保项目顺利推进。
1. With 8 years of working experience in brand promotion and planning, I have served across diverse industries. I possess hands-on experience in building official websites and new media accounts from scratch, covering mainstream platforms including WeChat Official Accounts, Douyin and Weibo, and am fully proficient in the entire operation process. 2. I have participated in the publicity and promotion of national and international events, taking charge of core work such as media liaison, press coverage and on-site photography, accumulating abundant publicity resources and practical experience in large-scale events. 3. Skilled in professional design and editing software including PS, AE, Pr, AI and Au. Holding an intermediate-level photography certificate, I excel at high-quality photography with DSLR cameras to guarantee professional standard of promotional materials. 4. Proficient in Office software, equipped with outstanding planning capabilities. I can independently formulate innovative and practical promotion strategies, and own strong communication, coordination and negotiation skills to ensure smooth project implementation.
工作描述：
1. 全面负责公司新媒体平台的建设、运营及管理，制定并执行内容策略，提升品牌曝光度和用户互动率；同时优化各平台视觉形象，确保符合公司品牌形象标准。
2. 独立完成企业VI设计与制作，涵盖品牌标识、宣传物料等，确保视觉传达一致性和专业性，为公司内外部活动提供统一的品牌形象支持。
3. 主导各类展会及内部活动的策划与宣传工作，从前期筹备到现场执行全程跟进，确保活动顺利进行并达到预期宣传效果，提升公司知名度与行业影响力。
4. 负责公司政策申报相关文件准备与提交，深入研究相关政策法规，确保申报材料准确无误，提高项目申报成功率，助力公司获取更多资源与支持。
5. 承担公司新闻稿件的采编与发布任务，及时报道公司动态及重要事件，通过多渠道传播扩大信息覆盖面，增强公司对外沟通能力。
6. 执行产品拍摄及电商平台图片设计工作，精心打造吸引人的产品展示效果，优化线上店铺视觉体验，促进销售转化。
7. 担任宣传视频的拍摄与剪辑工作，用镜头语言讲述公司故事，制作高质量视频内容，有效传递企业文化与价值观。
工作描述：
1. 全面负责公司新媒体平台（微信公众号、微博、抖音等）的运营及管理，制定并执行内容策略，优化互动机制，成功实现粉丝增长30%，互动率提升25%，有效提升品牌线上影响力。
2. 独立完成企业VI系统的设计与制作，涵盖品牌标识、宣传物料、办公用品等视觉识别元素，确保品牌形象统一且专业，为公司打造了独特的视觉风格。
3. 承担各类赛事活动的全程宣传策划及拍摄工作，通过专业的摄影技巧和后期制作，提供高质量影像资料，助力赛事影响力的扩大，累计拍摄超过20场重要赛事。
4. 主导线上、线下活动的全流程策划与执行，成功组织多场大型体育赛事和推广活动，累计参与人数超5000人次，显著提升了公司品牌的市场知名度和美誉度。
5. 负责公司新闻稿件的采编发布工作，保持每周至少2篇高质量原创文章输出，内容涵盖赛事报道、公司动态等，为企业形象塑造提供了有力支持。
6. 深入市场调研，制定并执行体育培训项目的推广方案，成功拓展多个合作渠道，推动培训业务稳步增长，市场份额提升15%。
工作描述：
1. 负责公司对外形象的宣传，通过制定并执行全面的品牌推广策略，提升公司在健身行业的知名度和美誉度，增强市场竞争力。
2. 管理公司公众号，定期策划并发布高质量、有吸引力的内容，吸引并维护粉丝群体，提高用户活跃度与互动率，有效促进品牌传播。
3. 主导线上团购平台运营，制定并优化营销策略，确保平台内容丰富且吸引力强，提升用户体验，促进销售转化，显著提升平台业绩。
4. 承担部分平面设计工作，制作符合品牌形象的宣传物料，确保视觉效果统一且专业，支持各类线上线下推广活动，助力品牌建设。
5. 协调各部门沟通对接宣传物料需求，确保宣传工作高效有序进行，保障宣传效果最大化，推动跨部门合作顺畅。
6. 撰写创意活动策划案，并协助现场执行，确保活动顺利开展并达成预期宣传目标，增强客户参与感和品牌忠诚度。
7. 负责宣传小视频拍摄及剪辑，制作富有吸引力的视频内容，增强品牌传播力与影响力，通过社交媒体等渠道广泛传播，扩大品牌覆盖范围。
工作描述：
1. 负责稿件的整理与初步审核，确保内容符合报社规范，提升稿件质量与编辑效率。
2. 协助主任进行广告版面策划，根据客户需求和媒体定位，优化广告布局，提高版面吸引力。
3. 对各类宣传材料进行分类整理，建立完善档案系统，确保资料完整性和查询便捷性，为部门决策提供支持。
03 / Visual Identity
Visual Identity Design
VI（Visual Identity）设计即企业视觉识别系统设计，是品牌形象的核心载体。本次设计围绕品牌理念与行业特征，构建了一套完整、统一且富有辨识度的视觉识别体系，涵盖标志、色彩、字体、图形规范等要素，确保品牌在各类传播渠道中保持高度的一致性与专业度。
VI (Visual Identity) design is the core carrier of brand image. Centered on the brand concept and industry characteristics, this project builds a complete, unified and highly recognizable visual identity system, covering logo, color, typography and graphic specifications, ensuring consistency and professionalism across all communication channels.
04 / Brand Brochure
Brand Brochure Design
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品牌宣传册是企业对外展示的重要窗口，承载着品牌故事、产品介绍与价值传递的使命。本册设计以简约大气的视觉语言，结合精心编排的版式结构，在信息层级与视觉节奏之间寻找平衡，力求呈现专业、清晰且富有艺术感的阅读体验。
The brand brochure serves as a vital window for external communication, carrying the mission of telling the brand story, introducing products and conveying values. This brochure design adopts a minimal yet grand visual language, combined with a carefully arranged layout structure, balancing information hierarchy and visual rhythm to deliver a professional, clear and artistic reading experience.
05 / Logo Design
Logo Design Collection
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图形由H、T（哈泰拼音首字母）一体化融合构成，蓝色造型为H、绿色造型为T，两个字母相互穿插、紧密相连，一笔化几何切割造型，识别简洁有力。科技蓝代表智能、数字化、工业技术；生机绿代表农牧业、生态养殖、可持续产业，贴合企业智慧畜牧赛道定位。冷暖双色搭配，区分字母同时视觉平衡。硬朗斜向几何线条，充满速度感、现代工业感，象征技术革新、高效智能；无多余装饰，扁平化设计，适配工厂标牌、系统APP、宣传物料全场景应用。中文采用稳重方正无衬线字体，灰色中和图形浓烈色彩，整体商务严谨，强化科技企业专业可靠的品牌气质。
The graphic integrates H and T (the initials of Haitai). The blue shape represents H and the green shape represents T. The two letters interpenetrate and connect closely, forming a one-stroke geometric cutting shape that is concise and powerful. Technology blue symbolizes intelligence, digitalization, and industrial technology; vitality green represents agriculture, ecological breeding, and sustainable industries, aligning with the company's smart animal husbandry positioning. The warm and cool color combination distinguishes the letters while maintaining visual balance. The sharp diagonal geometric lines convey a sense of speed and modern industrial feel, symbolizing technological innovation and efficient intelligence. With no redundant decoration and flat design, it adapts to full-scenario applications including factory signs, system APPs, and promotional materials. The Chinese font uses a stable and square sans-serif typeface, and the gray color neutralizes the strong colors of the graphic, presenting an overall business rigor and strengthening the professional and reliable brand temperament of a technology enterprise.
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首尾连贯的弧形飘带，形成环抱形态，形似轨道、星光轨迹；右上角点缀星光元素，呼应名称里"芯光"，寓意芯片、光电、创新之光、未来希望。上下弧形首尾呼应，构图闭环，象征聚合、链接、生态圈。中文名称拆分色彩，"扬鸣"纯蓝色，代表沉稳研发、企业根基；"芯光"采用蓝绿渐变，象征光电技术、绿色科创。字体选用大气书法感粗体，灵动富有朝气。SERMANDER作为品牌英文标识放置下方，构建中英文完整品牌体系。弧线兼具流动感，寓意扬帆起航（扬鸣），星光寓意科创发光；整体风格偏向光电、半导体、新材料科技企业，兼具人文感与科技感。
The continuous arc-shaped ribbon forms an embracing shape, resembling orbits and star trails. The starlight element in the upper right corner echoes "Xinguang" (core light) in the name, symbolizing chips, optoelectronics, the light of innovation, and future hope. The upper and lower arcs echo each other, forming a closed composition that symbolizes aggregation, connection, and ecosystem. The Chinese name is color-split: "Yangming" in pure blue represents steady R&D and corporate foundation; "Xinguang" uses blue-green gradient, symbolizing optoelectronic technology and green technology innovation. The font adopts a bold calligraphy-style typeface that is dynamic and energetic. SERMANDER is placed below as the English brand identity, forming a complete Chinese-English brand system. The arcs convey a sense of flow, symbolizing setting sail (Yangming), while starlight symbolizes technological innovation shining. The overall style leans toward optoelectronics, semiconductor, and new materials technology enterprises, combining humanistic and technological senses.
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图形融合YC（元宠首字母）+宠物轮廓。蓝色主体构成字母Y、C，曲线自然勾勒出猫咪头部剪影；橙色线条点缀，丰富层次，直观点明宠物赛道。字母符号与行业形象二合一，兼具品牌独特性与行业辨识度。主色柔和科技蓝代表数字化、智能科技；暖橙色代表温暖、陪伴、活力，契合宠物"陪伴、治愈"情感属性；中文与英文辅助文字统一中性灰，整体柔和舒适。全部采用圆润流畅曲线，无尖锐棱角，传递亲和、温柔、安全，适配宠物消费市场受众审美。图形居左，中文名称居中，英文Origin Pet Technology垫底，形成标准横向版式。Origin意为本源、源头，呼应"元"字，中英文含义互相呼应，品牌概念自洽；版式标准，适合电商、宠物产品包装、线上APP、线下门店多元场景落地。
The graphic integrates YC (the initials of Yuanchong) with a pet silhouette. The blue body forms the letters Y and C, with curves naturally outlining a cat's head silhouette. Orange lines add layers, clearly indicating the pet industry. The letter symbols and industry image are combined into one, providing both brand uniqueness and industry recognition. The primary soft technology blue represents digitalization and smart technology; warm orange represents warmth, companionship, and vitality, fitting the emotional attributes of pets as "companions and healers". Chinese and English supporting texts use unified neutral gray, presenting a soft and comfortable overall feel. All rounded and smooth curves are used without sharp edges, conveying friendliness, tenderness, and safety, adapting to the aesthetic preferences of pet consumer market audiences. The graphic is placed on the left, the Chinese name in the center, and the English "Origin Pet Technology" at the bottom, forming a standard horizontal layout. "Origin" means source, echoing the Chinese character "Yuan", and the Chinese and English meanings echo each other, creating a self-consistent brand concept. The standard layout is suitable for multi-scenario applications including e-commerce, pet product packaging, online APPs, and offline stores.
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以英文缩写CASHT作为视觉主体，C、A、S蓝色，H、T绿色，延续哈泰体系蓝绿品牌主色调，形成集团品牌视觉统一。左侧开放式蓝色弧线包裹字母，形似轨道、盾牌，寓意中科院科研背景、技术壁垒、科研赋能；开放式弧形代表开放合作、产学研融合。英文大写粗体优先，视觉冲击力强，适配对外科研合作、招投标、行业展会；下方搭配手写书法字体"中科哈泰"，融合科研严谨性与东方气质，区分市场化子品牌"哈泰智能"，凸显科研平台定位。沿用哈泰蓝、绿标准色，建立母子品牌视觉血缘，让人快速感知中科哈泰与哈泰智能的集团关联；字母缩写方案更适合科研机构、高新技术平台对外使用，国际化识别度更高。
Using the English abbreviation CASHT as the visual main body, with C, A, S in blue and H, T in green, continuing the blue-green brand primary colors of the Haitai system, forming a unified group brand visual identity. The open blue arc on the left wraps around the letters, resembling orbits and shields, symbolizing the research background of the Chinese Academy of Sciences, technological barriers, and research empowerment. The open arc represents open cooperation and industry-university-research integration. English uppercase bold font takes priority, providing strong visual impact and adapting to external scientific research cooperation, bidding, and industry exhibitions. Below is the handwritten calligraphy font "Zhongke Haitai", integrating scientific research rigor with Eastern temperament, distinguishing from the market-oriented sub-brand "Haitai Intelligence" and highlighting the positioning as a scientific research platform. Continuing to use Haitai's standard blue and green colors establishes a visual bloodline between parent and child brands, enabling rapid perception of the group relationship between Zhongke Haitai and Haitai Intelligence. The letter abbreviation scheme is more suitable for external use by scientific research institutions and high-tech platforms, with higher international recognition.
入职哈泰智能期间，我全面牵头公司品牌全域升级工程，系统性完成品牌资产从 0 到 1 搭建，推动公司品牌定位全面升维，实现从传统农牧设备厂商向智慧畜牧数字化科技企业的形象跃迁。
During my tenure at Hatai Intelligence, I led the company’s comprehensive brand-wide upgrade initiative. I systematically built brand assets from scratch, drove full-dimensional elevation of the brand positioning, and facilitated the corporate image transformation from a traditional livestock equipment manufacturer to a digital technology enterprise focused on smart animal husbandry.
01 / VI Design
Visual Identity System Upgrade
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主导哈泰标准化 VI 视觉体系搭建。统筹完成哈泰智能、中科哈泰、元泰环境、扬鸣芯光、元宠科技五大业务板块品牌 LOGO 规划设计，确立公司统一蓝绿核心色彩体系，厘清母子品牌、平行业务品牌之间的视觉关联与差异化定位，输出完整视觉规范手册，实现公司、厂区形象、展会、产品包装、线上宣传物料视觉标准化，筑牢品牌底层视觉根基。
Led the development of standardized VI visual system for Hatai. Oversaw the planning and design of brand logos covering five business divisions: Hatai Intelligence, Zhongke Hatai, Yuantai Environment, Yangming Corelight and Yuanpet Technology. Established the unified blue-green core color palette of the Group, clarified visual connections and differentiated positioning between parent-subsidiary brands and parallel business brands, and delivered a complete visual identity manual. Enabled visual standardization across corporate image, factory premises, exhibitions, product packaging and online promotional materials, consolidating the fundamental visual foundation of the brand.
02 / Mascot Creation
Mascot Design
原创打造品牌 IP 形象「哈小泰」。结合生猪智慧养殖核心赛道，融合数字化溯源、AI 养殖业务内核，塑造 “智慧养殖技术管家” 卡通人设。围绕 IP 持续拓展场景插画、表情包、周边产品，打通 B 端商务宣传与新媒体传播场景，让科技品牌更具亲和力，丰富品牌传播载体。
Created the original brand IP character “Ha Xiaotai”. Rooted in the core track of smart pig farming, the IP integrates digital traceability and AI-powered farming capabilities to form a cartoon persona positioned as “Smart Farming Technology Steward”. I continued to expand the IP ecosystem with scenario-based illustrations, sticker packs and peripheral products, enabling seamless application across B2B business communications and new media touchpoints. This initiative made the technology brand more approachable and enriched the brand’s communication channels.
03 / Social Media
Social Media Operation
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搭建全域社媒矩阵并完成传播平台升维。从零搭建公众号、短视频平台、行业媒体宣传阵地，重构内容传播逻辑，围绕智慧养殖、生猪 RFID 溯源、豚迹数字化管理平台等核心业务持续输出垂直行业内容，持续提升企业在智慧畜牧赛道的行业知名度与专业话语权。
Established an omni-channel social media matrix and realized elevation of communication platforms. Built communication touchpoints from scratch, including official WeChat accounts, short video platforms and industry media channels. Restructured the content communication logic, and continuously released vertical industry content centered on core businesses such as smart animal husbandry, RFID traceability for live pigs and Tunji Digital Management Platform. Steadily elevated the company’s industry recognition and professional influence within the smart livestock sector.
04 / Transformation
Transformation Results
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系统化品牌重塑同步赋能企业资质申报工作，配合业务团队，助力公司先后取得高新技术企业、科技型中小企业、重点产业链企业、大数据企业认定，并完成 ISO 三体系认证。一系列权威资质，夯实企业科技属性。
Through a series of brand upgrade initiatives, the company successfully passed the high-tech enterprise certification, and its brand value was recognized by the capital market. The brand upgrade not only enhanced the company's market competitiveness but also attracted high-quality partners, laying a solid foundation for the company's long-term development.
05 / Investment
Investment Secured
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品牌形象升级、科技资质体系完善、赛道价值持续放大，多重优势叠加增强资本市场信心，推动公司顺利达成千万元战略融资，为后续产品研发、全国市场拓展提供有力支撑。
Brand image upgrading, improved technological qualification system, and continuous amplification of track value jointly strengthened capital market confidence. These compound advantages supported the company’s successful ten-million-level strategic financing, providing solid backing for subsequent product R&D and nationwide market expansion.
06 / Offline Marketing
我的美陈设计
城市大型户外文旅音乐盛会，联动京东家居馆联合打造，以光影艺术 + 现场音乐演出为核心亮点。活动搭建超大户外沉浸式舞台，邀请歌手乐队现场演唱，配套光影视觉特效、万人观演草坪区，面向市民、年轻游客打造休闲文旅消费场景，拉动本地文旅客流，融合音乐、光影、市集、品牌展销，打造城市特色周末休闲打卡地标。
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海亮科技千人规模年度盛典，面向全体员工、管理层举办综合性企业年会。活动配备专业舞台灯光大屏、节目演艺、情景情景剧、员工互动环节、品牌展示展区，兼顾年度工作总结表彰、员工文娱汇演、企业文化宣导多重功能。现场打造沉浸式视听舞台，通过多元节目展现企业青年团队风貌，凝聚员工向心力，传递企业年度发展战略与人文氛围。
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琦威可再生能源 TIC 服务中心开业落成系列庆典活动，覆盖揭牌仪式、醒狮迎宾、企业答谢晚宴全流程。活动以企业新基地启用为核心，面向行业客户、政府嘉宾、合作伙伴打造沉浸式商务场景，包含园区实景参观、主题晚宴、国风演艺环节，全方位展示企业可再生能源检测、技术服务核心业务实力，提升品牌行业影响力，深化政企、客户合作关系。
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本场活动为省级高端政企产业峰会，聚焦具身智能机器人前沿赛道，汇集省内整机制造企业、科研院所、行业应用单位代表。活动设置核心签约环节，搭建供需对接、技术合作、产业落地的交流平台，同步完成产业联盟揭牌，整合上下游产业链资源，推动江苏机器人产业协同创新、项目落地与技术成果转化，助力区域智能制造产业高质量发展。
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轻量化户外草坪文旅市集，主打治愈露营、诗歌草地、亲子休闲主题。现场搭建云朵艺术装置、趣味卡通门头、篝火互动区，设置文创摊位、亲子游玩打卡点，适配家庭游客、年轻打卡群体，以自然户外场景营造松弛氛围感，兼具文旅引流、品牌快闪、市民休闲功能，打造城市近郊轻度假文旅场景。
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